Using professional photography can be considered unfair competition. It both shows off a property in the best way and also shows off an agent in the best way. Professional photos will draw in buyers from MLS listing sites where the competition are using point & shoot camera or even, gasp, their cell phone cameras. The second advantage of better photography is it’s a selling point when convincing sellers to list with you. Overall, premium photography confers a sense of professionalism and attention to detail to your customers.