From time to time home owners or occupants don’t wish to have photos in the home show up on the home’s listing. For just a couple, it’s not that difficult to blur them in Photoshop. For an entire wall, that could be a too much time in editing to not charge for. It’s a matter…
HDR or High Dynamic Range photography is a broad term describing techniques to overcome the inability of cameras to capture the entire brightness range of a scene in one exposure. The term covers a range of techniques and processing workflows. The most common workflow is often called Tone Mapping and produces very punctuated colors and…
I sometimes hear from agents that a home is too inexpensive or too small to have professional photos made. I do understand that the marketing budget for less expensive properties has to be managed very carefully. Still, lets look at why you are having professional images done for any of your listings. The first thing…
Just because you’ve decided to do it yourself doesn’t mean you have to go it alone. There is more to photographing a home for sale than having a nice camera. Still images are the first thing that introduces your property to a potential buyer and if you don’t impress them in the first 3-4 seconds,…
One of the questions I get asked frequently is if I have a wide angle lens. Yes, I do. I have a lens that is as wide as one can go before it becomes a fisheye view. The better question is whether I know when to NOT use the UWA (Ultra Wide Angle) lens. When…
Should you pay extra and get some of those cool twilight photos of your listing? The best answer is “maybe”. Not every home will lend itself to a good twilight image. Multi-story homes with lots of windows or large view windows can be good candidates. A home with nice grounds and separation from neighboring homes…
The short answer is: all homes you represent should have professional photos made, but you would expect a photographer to say that. The most value pro photography brings to an agent is a greater perceived value by the home seller of the agent’s marketing expertise. Maintaining consistent quality across all of your listings shows your willingness…
Professional photography of real estate listings can be thought of as a 60/40 proposition. 40% of the value is marketing the property and 60% advertises the agent. Setting yourself apart from the crowd can be a difficult process for a real estate agent. Nearly all of the marketing tools employed are used by everybody. All…
Using professional photography can be considered unfair competition. It both shows off a property in the best way and also shows off an agent in the best way. Professional photos will draw in buyers from MLS listing sites where the competition are using point & shoot camera or even, gasp, their cell phone cameras. The…