Go wide, go wide.

One of the questions I get asked frequently is if I have a wide angle lens. Yes, I do. I have a lens that is as wide as one can go before it becomes a fisheye view. The better question is whether I know when to NOT use the UWA (Ultra Wide Angle) lens. When…

Twilight – The Photo

Should you pay extra and get some of those cool twilight photos of your listing? The best answer is “maybe”. Not every home will lend itself to a good twilight image. Multi-story homes with lots of windows or large view windows can be good candidates. A home with nice grounds and separation from neighboring homes…

The 60/40 Bench Seat

Professional photography of real estate listings can be thought of as a 60/40 proposition. 40% of the value is marketing the property and 60% advertises the agent. Setting yourself apart from the crowd can be a difficult process for a real estate agent. Nearly all of the marketing tools employed are used by everybody. All…

Unfair Competition

Using professional photography can be considered unfair competition. It both shows off a property in the best way and also shows off an agent in the best way. Professional photos will draw in buyers from MLS listing sites where the competition are using point & shoot camera or even, gasp, their cell phone cameras. The…