Marketing 4

Never stop evaluating your marketing. Without sounding too much like a survey, always ask buyers a couple of questions about your marketing when they call for the first time. Where did they see the listing they are calling about? Were the pictures clear and sharp? If you have the time and the caller doesn’t seem…

Marketing 3

In step one, you worked with the homeowner to get their home prepped and staged for photos and showings. In step two, you brought in a professional photographer that specializes in architectural and interiors photography. Here at step three is where you get those photos where potential buyers can see them. If you aren’t already…

Twilight – The Photo

Should you pay extra and get some of those cool twilight photos of your listing? The best answer is “maybe”. Not every home will lend itself to a good twilight image. Multi-story homes with lots of windows or large view windows can be good candidates. A home with nice grounds and separation from neighboring homes…

What not to do #1

I’m trying to stay upbeat in my blog and suggest positive things to agents to increase their sales and brand image, but sometimes highlighting the negative can be more instructive. A big difference between professional and amateur photographers is what is kept and what gets thrown away. I find it extremely common to see blurry…

Free Listing Photography

Mention free and you attract a lot of attention even though we should all know that “There ain’t no such thing as a free lunch”. Here’s some ways to bolster your chances of gaining a new client and saving money on listing photography: Brining in a professional photographer to make photos of a client’s home…

The Quantity Myth

There is a myth in the real estate industry whose origin is difficult to pin down, but continues being circulated. It’s the myth that more photos on a listing will get that listing a higher ranking. I’ve been told that some MLS’s will rank by number of photos, but buyers don’t have access to the…

What’s all this about copyright?

A Very Informal Article on Copyright as it Applies to Real Estate Photography Copyright gives authors and creators of original works the right to control those works. In the United States, the founding fathers considered copyright so important that it is the only right embodied in the body of the Constitution. All of the other…

Marketing 2

  The second step in marketing a home is very straight forward. Get a gallery of photos that best highlights the features of the home. High quality images are also the easiest aspect of your marketing to describe to a potential client. Bringing in a professional photographer will show just how dedicated to selling the…

Marketing 1

The starting point for marketing a property is so basic and stated in so many places that it begs repeating for all of the times it is ignored. The starting point is a clean and uncluttered house. Showing or photographing a home that is unkempt and unclean is a waste of your time and effort….