The 60/40 Bench Seat

Professional photography of real estate listings can be thought of as a 60/40 proposition. 40% of the value is marketing the property and 60% advertises the agent. Setting yourself apart from the crowd can be a difficult process for a real estate agent. Nearly all of the marketing tools employed are used by everybody. All…

Unfair Competition

Using professional photography can be considered unfair competition. It both shows off a property in the best way and also shows off an agent in the best way. Professional photos will draw in buyers from MLS listing sites where the competition are using point & shoot camera or even, gasp, their cell phone cameras. The…