What is HDR

HDR or High Dynamic Range photography is a broad term describing techniques to overcome the inability of cameras to capture the entire brightness range of a scene in one exposure. The term covers a range of techniques and processing workflows. The most common workflow is often called Tone Mapping and produces very punctuated colors and…

Droning on

The FAA has finally published requirements for using a drone commercially (Part 107). Now that it’s legal to use a drone for aerial photos of a property, there are a few things to keep in mind. Pilots must pass a test to be licensed and aircraft must have a registration number on them for identification….

Are you TOO social?

It’s common these days to hear that you HAVE to be active on Facebook, Google+ and Twitter if you are in business, but is that really true?¬†For entertainers, celebrities and sport organizations, keeping in touch with their fan base is important. For businesses the goal is sales not “likes”. Advertising is about return-on-investment (ROI) and…